PER 304 Social Media for Natural Disaster Response and Recovery
The course will provide participants with the knowledge and skills regarding social media and its uses, as well as the current tools, methods, and models to properly make use of social media for crisis communication. Participants will take part in facilitator-led activities. Through the use of social media tools, participants will learn and master skills to disseminate information and monitor, track, measure, and analyze social media traffic. Participants will be able to use social media as a method to identify warning signs that a crisis is developing. The use of social media for disaster preparedness has two components:
1) As an effective means for providing updated information about a crisis, proactive steps must be taken prior to disasters in order for effective communications to occur.
2) As a part of crisis observation, managers should be monitoring social media platforms and channels that may be relevant to their organization. Observing can be as simple as conducting regular searches and analyses of media platforms for keywords and phrases that may imply an emerging crisis or disaster. Monitoring of social media should extend into the crisis response and post-crisis phases to check how crisis management efforts are being received.
Course Length: 8 hours
Course Manager: NDPTC National Disaster Preparedness Training Center
Course Timeline: 8am - 5pm
Registration Information: https://ndptc.hawaii.edu/training
Prerequisite: This course conducts a Pre-test, Post-test, and Course Evaluation online. If you do not have an online account prior to the class start date, you may not be able to participate in the class.
Target Audience/Discipline: Government/public decision-makers, emergency operations personnel and managers, response personnel, planners and other professionals in both the public and private sectors with disaster preparedness, response, and/or mitigation responsibilities. Most participants will come from state and local government agencies, non-government organizations (NGOs), higher education, and private industry.
Scheduled Classes: There are no scheduled dates for this course.
Please note: Applications for courses will be accepted up to 1 day prior to the course date. However, the cutoff date for lodging is 7 days prior to class.
If you want to learn more about the Training Program or are interested in attending a specific course, please contact your IEMA Regional Coordinator or Lori McTaggart. Registration should be made in advance to attend any IEMA sponsored class. Walk-in registrations are only accepted if room space and course materials are available. To register for IEMA classes, please see the IEMA Online Registration and Tracking Program Page.